- Apple was late in him. But last spring she said she was catching and promising all sorts of his features.
- Many of them still do not have to materialize, and apple observers are wondering if Apple will ever deliver them.
- Maybe Apple eventually tightens this. But when people like Apple’s blogger John Gruber are publicly shameing the company, you know something is okay.
Do you remember when Apple told the world that it would bring artificial intelligence to its phones, which would allow them to do all kinds of amazing things?
That was last June. And, it turns out, a bunch of things Apple promised to be coming yet would not appear, and now it may not appear for some time – if ever.
If you are a normal person, you probably don’t care. But for Apple’s close observers and Apple fans, this has become an increasingly bigger problem: you are making them wondering if Apple made a clear mistake with Apple last year, showing things that don’t know how to offer.
And it makes them worry about Apple’s own condition.
This crisis of faith materialized the most visible on Wednesday, through a vague post by John Gruber, Apple’s influential blogger. The title is right in it: “Something is rotten in the state of Cupertino.”
Gruber’s argument was deducted: Apple has not sent the following features that showed in June 2024 – like the ability for the phone to sift through your electronic posts and texts, and tell you when your mother is reaching the airport. Most worrying is Gruber’s belief that Apple does not really know how to give that kind of feature, and that what it showed last spring was just “steam” – perhaps the most harmful thing you can say about an Apple product.
Even more worrying: it was not just that Apple told these things at a conference for developers – told normal people that these traits are coming soon, through a campaign of advertising they have now refined.
Add everything, says Gruber, and tells of a deep wrongdoing on the company – he who says is ultimately a problem for CEO Tim Cook. If Cook can’t understand it right away, Gruber argues, “Then I’m afraid, that’s all she wrote. The journey is over.”
“When mediocrity, excuses and bulls – take root, they take over,” he continued. “A culture of perfection, responsibility, and integrity cannot adhere to the acceptance of any of those things, and will quickly collapse in itself with the acceptance of the three.”
Gruber is not the only concerned about Apple’s state of effort. At the beginning of this week, analyst Ben Thompson noted the delays and ended, “Apple seems to have tried to do a lot immediately.”
These criticisms are being built for some time: last November, Marques Brownlee, the reviewer of hyper-populist technology, praised the features of what Apple had enveloped until then and was impressed. “Apple made this promise that this great thing is coming,” he said. “I think that promise is starting to fade.”
I’ve asked Apple for comment.
Is there any of this issue in the real world? Perhaps Apple’s stock is down 10% this week – double the decline that has seen the wider nasdaq. Of course, there are other reasons for investors to worry about Apple – namely, the spectrum of a commercial war that can dramatically increase the costs for the Apple supply chain, which depends heavily on China.
This said: A year ago, Google was in the middle of what it seemed like an existential crisis after being stumbled through its part – you can remember embarrassing “woke” results from its twins or equally embarrassing responses to the glue in your pizza. But Google kept it, and for better or for worse, Google now gives you answers generated by it a lot of time, whether you love them or not.
It is also possible that Apple can simply bypass this problem thoroughly leaving it in the company that spent a dollar gasolion following it, and focusing on what Apple does really well: making high -level equipment.
Analysts ARE Excited for new Apple-like devices like a newly released desktop computer that is supposed to work really well with the calculation requirements that the most arts require.
“Apple does not need to have its industry leadership-at least now now. That would be great if they did, but it’s good if they don’t do it,” Gruber tells me by email.
“What Apple has are the best platforms to use by anyone. The best phone to use chatgpt is iPhone. The best phone to use Claude or Purplexity is iPhone. Chatgpt has a fantastic Mac app. Even Google makes a really good gemini app for iPhone … Apple should be hammer that. “
What is a little strange is that “Apple makes good equipment for other people” was, in fact, a leading component of Ai Pitch of Apple last year, and people like Thompson thought he was smart enough.
“Having an interface for people who want to spend billions of dollars to make these big big language models, to introduce and get it or leave it – it’s Apple using their position to be trusted equipment in people’s lives, and making everyone dance in their melody,” he told me last spring.
Can Apple focus only on that version of him, instead of trying to play capture for everyone else? It would be very different from Apple to pull a face around and to announce that a very big thing they promised would never happen. Also very different from Apple to get this kind of grief from some of its biggest fans.