- Repurpos is an eco-friendly brand offered by alternatives to plastic.
- Small business is using it throughout the company, including accounting and marketing.
- This article is part of “How he is changing everything: small business”, a series exploring how small businesses are using it for success.
Known for its home-based, home and kitchen products, repurpos has spent the last 15 years building an eco-friendly brand that gives consumers an alternative applicable to plastic.
Repurpos says she owns a third of the composting table category and its products are sold in 20,000 retail sellers across the country. Products include tiles, cups, cutlery and kitchen bags.
To better compete in the market full of consumer goods, repurpos has turned to him to automate his financial processes, optimize his marketing campaigns and simplify the process of reviewing his employees.
A mind -boggling brand using an intense energy technology like artificial intelligence may seem counterintors, but in today’s business environment, it is practically inevitable. It is now embedded in most of the tools that businesses they use daily, so for a company with 21 people like repurpos, it is essential to embrace technology.
“We are a small, but powerful company, so we rely on external partners, and we need to use the tools and technology to be able to market with these much bigger conventional players,” Lauren Gropper, said CEO repurpos, he said, adding that “has really been useful for us and” game. “
Lauren Gropper is the Director General of Repurpos. Rectangular
The development of an organization with energy he
Gropper said the burial began to use it last year. The company began experimenting with chatgpt for support for marketing and writing copies. Then included a third -party financial platform to improve its billing processes and simplify external payments for sellers and contractors.
The vehicle precedes the seller’s information in various fields and the data of the authorization invoice, so reproducing the four -person finance team does not have to enter this information by hand. Before using it, reburry mainly in Spreadsheets and paper -based processes for financial management. The automation of its accounting has eliminated the need for physical signatures and paper controls and documents, which saves time, is more suitable for the repurpose of the repurpos, and better matches the company’s sustainability mission.
Overall, Riarros estimates that he saves her finance team two days a week on the payable tasks of accounts.
“It has been able to direct their productivity and give them some time again to do other tasks,” Gropper said.
Repurpos also relies on the one for employee assessments. The company uses a review platform activated with one with a feature that assistant, which offers suggestions to help employees expand in the comments they have written in their estimates.
Small business has included some of the tools embedded in it, but while its use of technology has increased, as well as its awareness of weaknesses.
Balancing innovation and impact
“Being a company that is focused on sustainability, we are very aware of the fact that it is very heavy for resources and is something we take very seriously,” Gropper said.
It runs automation, but also requires a lot of computing power. Data centers, which support its operations, consume tons of electricity. The International Energy Agency estimates that electricity consumption in the data centers will double by 2026 from 2022 levels – which would be at the same time with the current overall consumption of Japan.
Gropper said the re -arrangement needs the means to operate and scale its operations, but the company is educating itself and carefully evaluating external tools to become better technology administrators.
“It is the needle threading between the desire to be as innovative and the use of these amazing tools, but at the same time being aware of what is the impact and what are we contributing to?” She said.
Small businesses they want to use is likely to have to buy, rather than building their own tools. Gropper said her best tips for other small business owners is to work with technology providers and experiment with generating platforms like chatgpt to accelerate their implementation of artificial intelligence.
“There are only so much available online and so many resources to start and test the requirements,” she said. “All is there to get.”